Built 4Real Life
Real-food fuel with clean macros: plant protein, creatine, and caffeine for people who move fast and don't slow down.
Functional Protein Bar
4 flavors · 9-Pack · 30g protein & 5g creatine in a bar that eats like a meal.
Caffeine + Protein Bar
3 flavors · 16-Pack · 165mg clean caffeine plus 10g protein for the morning rush.
Real Ingredients
No proprietary blends, no mystery powders. Just food-first fuel engineered for performance.
Real Food
Real almond and peanut butter, plant protein, and thoughtfully sourced ingredients. Because better nutrition starts with real food.
Clean Macros
Up to 30g plant protein, 17g prebiotic fiber, and 5g creatine, balanced to fuel busy mornings, missed meals, workouts, and everything in between.
No Junk
No artificial sweeteners. No sugar alcohols. No unnecessary fillers. Just clean ingredients that work as hard as you do.
Made in the USA
Small-batch baked right here in the USA with USA ingredients for quality you can count on, every bar, every flavor, every time.
30g Plant Protein
Delivers lasting fuel to help support muscle recovery, satisfy hunger, and keep you moving through your day.
Up to 17g Fiber
Prebiotic fiber that supports gut health while helping promote lasting fullness between meals.
5g Creatine
Supports strength, power, and everyday performance, whether you're training hard or simply living life to the fullest.
165mg Caffeine
Naturally derived from green coffee bean extract in our Caffeine + Protein Bars, about two cups of coffee.
Low Sugar
As little as 1g of sugar, and 75% less than the top 10 selling protein bars in the USA.
Gluten Free
Made without gluten so you can enjoy satisfying nutrition that fits a variety of lifestyles.
Non-GMO
Made with non-GMO ingredients because real nutrition starts with real ingredients.
No Shortcuts.
No Fillers.
No Excuses.
Your life doesn't happen on pause. It's built in early mornings. Late nights. Packed schedules. Workouts between meetings. Airport gates. Deadlines. Big goals. That's why we built 4REAL. For real life.
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